Understanding Guerrilla marketing
This is a type of marketing that uses unconventional and unexpected methods to reach your target audience.
Guerrilla marketing is a type of marketing that uses unconventional or unexpected tactics to create a buzz or generate publicity. It is often low-cost and can be very effective at reaching a target audience.
Guerrilla marketing campaigns often rely on surprise, humor, or shock to get attention. They may also use social media or other forms of online marketing to spread the word.
Some examples of guerrilla marketing campaigns include:
- Small World Machines by Coca-Cola: This campaign placed vending machines in unexpected locations, such as the middle of a forest or on top of a mountain. The machines were stocked with miniature cans of Coke, which were designed to look like the world.
- Chai carts by Amazon: This campaign placed carts selling chai tea in busy areas of India. The carts were decorated with Amazon branding, and they offered free samples of chai tea to passersby.
- Strong Child by Anando Milk: This campaign featured a series of posters that showed a young boy lifting a heavy object. The posters were designed to promote the strength of Anando Milk, and they were placed in areas where people were likely to see them, such as gyms and bus stops
- Yahan se Kharido by Snapdeal: This campaign featured a series of billboards that showed people buying products from Snapdeal. The billboards were placed in areas where people were likely to see them, such as train stations and bus stops.
Guerrilla marketing can be a very effective way to reach a target audience and generate publicity. However, it is important to carefully plan a guerrilla marketing campaign to ensure that it is effective and does not backfire.
Here are some tips for creating a successful guerrilla marketing campaign:
- Choose the right target audience. Guerrilla marketing campaigns are most effective when they are targeted at a specific audience. Consider who your target audience is and what they would find surprising, humorous, or shocking.
- Be creative. Guerrilla marketing campaigns should be creative and unexpected. The goal is to get people’s attention and make them remember your brand.
- Keep it simple. Guerrilla marketing campaigns should be simple and easy to understand. The message should be clear and concise, so that people can remember it.
- Measure your results. It is important to measure the results of your guerrilla marketing campaign so that you can see what is working and what is not. This will help you to improve your campaigns in the future.
Guerrilla marketing can be a great way to reach a target audience and generate publicity. However, it is important to carefully plan a guerrilla marketing campaign to ensure that it is effective and does not backfire.